Your shopping cart is empty!
This article focuses on B2B (Business-to-Business) and B2C (Business-to-Consumer) platforms and the difference between them. From the abbreviations we can find out the first and most important difference. It is an end customer.
The owner of the wholesale online store is aimed at working with regular customers, dealers, and attracting new buyers. The B2B platform should offer the simplest and fastest way to solve the business tasks of a particular enterprise, which implies its uniqueness, while B2C can be successfully integrated with already-made CMS.
We`ll try to describe the main differences between B2B and B2C:
1. Pricing factors.
There is a fixed price in retail sales, which can be affected only by current system of discounts and promotional codes. At the same time in wholesale trade the number of affecting the price factors for a particular customer can reach several dozens.
2. Good`s availability in the warehouse and its quantity Sometimes it is easier and cheaper for a wholesale buyer to order goods from a remote warehouse, where the required quantity is already available. Even having overpaid for the difference in transportation charges, the dealer will secure the deal and save his time.
3. Ability to customize manager options in your personal account If in B2C personal office settings are limited to the choice of place for delivery, for the B2B platform it is extremely important for each manager to see only his orders, working from a certain legal entity.
4. Differences in units of measurement, multiplicity
Wholesaler buys in boxes / pallets , but not in units. This is important to consider in site developing process.
5. Notification about changes in order status
In retail trade information about the order's application and its status changes usually can be seen only by the manager and the client himself. In B2B such messages in the event of any delays can be automatically send to the head of the department.
6. Full package of documents on the transaction
In retail trade the list of documents for purchase can be limited to a fiscal receipt or a bill of lading. The diller needs access to all possible documents during the transaction (invoices, freight invoices)
7. Forming a shortlist of regularly procured goods
Typical situation - the wholesaler is constantly interested in the same product, changing only its number.
8. The simplified kind of catalogs
It is important to understand that the wholesaler already has an idea of ??the product that he takes. He does not need the colorful description, photos, videos on the pages. Minimalism in this case will be much more appropriate. Product name, article, modification, color, etc. - mostly all that he want to be seen.
9. Individual approach
As a rule, in retail trade the process of communicating with a client is limited to specifying an order by phone and an messages about current promotions. A permanent wholesale customer usually has a personal manager.
10. Ability to download pricelist with quantity of the goods
Ability to download a document in Excel format with actual prices and product range is a good idea in B2B. Sometimes it is easier for a client to fill out this document and send it as an complete order.
11. Integration with the accounting system
The B2B platform is primarily aimed at simplifying all business processes. Therefore, the site should be closely linked with the accounting system with constant monitoring and updating of information from the company's specialists.
12. Similar products
Everyone remembers the template offers in any retail online store like "With this product people often buy." The information will not be useful to the wholesaler. Rather it will only irritate him. In this case it will be more relevant to show him similar goods with the quantity and price suit him.
13. Representation of goods in the table form
The order of a wholesaler can consist of hundreds of goods. The manager must have an incredible patience to add to the basket each good and to check the entire order.
14. Displaying the balance of payments in your account
The usual phenomenon in the wholesale trade are deferred payment, credit limits, etc. It is important to maximally simplify the client's access to such information in the personal account so he can check his current balance of payments.
15. Loyalty programs In the wholesale trade regular customers are worth their weight in gold. And for their retention there are loyalty programs ? which often work in the form of a system of individual discounts or bonuses for purchases.
16. Complaints
If there are any errors in orders and other issues in B2B it is important to have this functionality to resolve claims from the client.
17. Documents for sales support
Often a dealer needs to have marketing materials on your site to support further retail sales.
Of all the above we can make simple conclusions. The B2B platform is quite different from retail one. The lack of this understanding in a business plan creating process can negatively affect the effectiveness of your on1line store. And it`s very importent to choose qualified specialists for such tasks.
Studio W&B with pleasure will help you in the implementation of business projects of any complexity.
Команда W&B
W & B Team
Your email address cannot be published. Required fields are marked*
No comments